Brand Positioning
Brand Positioning
A strong brand is not only a logo, a preset, a color palette, or a nice sentence on your homepage. It is the position your work holds in the mind of the people you want to serve. Without that position, even beautiful work can feel hard to choose.
Brand Positioning helps photographers and creative entrepreneurs clarify what they want to be known for and why clients should care. It is a practical guide to building a brand that feels specific, useful, and easier for the right people to trust.
Give your brand a clearer position in the market.
What It Does Best
This guide helps creators turn vague brand energy into a clearer business position. Many creative businesses look polished but still feel hard to describe. The work may be beautiful, the portfolio may be strong, but the reason to choose that creator over someone else remains blurry.
The book helps readers define the space their brand is meant to occupy. That includes the audience they serve, the value they create, the problems they solve, the tone they carry, and the specific reasons their work should matter to the people they want to reach.
How It Works
The guide breaks positioning into practical decisions. It helps creators think through their market, audience, offers, creative strengths, message, and differentiators. Instead of treating the brand as a mood, it treats the brand as a set of signals that help people understand whether the work is right for them.
It also helps creators connect internal clarity to external communication. A strong position should show up in the website, portfolio, services, pricing, client experience, and repeated language around the work.
What's Included
Readers get a focused framework for developing or refining brand positioning. The guide covers audience clarity, differentiation, value, perception, message consistency, competitive context, and the relationship between positioning and trust.
It gives creators a way to look at their brand with more discipline. What do people currently associate with your work? What do you want them to associate with it? Where are the signals strong, and where are they confusing?
Who Is It For?
This ebook is for photographers and creative professionals who want to build a brand with more substance behind it. It is for people who care about the quality of the work, but also understand that quality alone does not always explain why a client should choose them.
It is especially helpful for creators refreshing their website, raising prices, narrowing their audience, repositioning their offers, or trying to move into a stronger part of the market.
In Conclusion
Positioning gives your brand direction. It helps your work stop floating in a sea of similar offers and start occupying a clearer place in the client’s mind.
Brand Positioning helps creators build that clarity from the inside out, so the brand does not just look better. It works harder for the business behind it.
Build a brand people can understand before they ever inquire. Get it today!
Editing Tools FAQ
Not sure which preset or LUT pack is right for your work? These FAQs cover compatibility, installation, Lightroom presets, video LUTs, editing styles, bundles, and how to choose the tools that best support your visual workflow.
You will receive an instant notification from with a download link once you have purchased.
Our signature presets are only compatible with Adobe Lightroom and Adobe Camera Raw (ACR). There is a desktop version of Lightroom starting at $9.99/mo for the “Creative Cloud Photography” plan that will allow you to use these presets. The mobile presets are compatible with the free Adobe Lightroom mobile app. The desktop and mobile versions are a slightly different file type, based on compatibility. Purchasing a bundle allows you to easily install them on both devices.
Our Video LUTs are compatible with Adobe Premier and DaVinci Resolve and come with their own helpful installation guides.
Excellent question! The files in this package include ".xmp" files, which are compatible with all versions of Lightroom and Photoshop.Files from Lightroom version 7.3 and earlier must be used, while newer versions can import both .lrtemplate and .xmp files. The mobile presets are compatible with any version of the Lightroom app.
PLEASE NOTE: Refunds will not be given if you do not have the Lightroom or Photoshop programs to use these presets.
Each package includes an Installation Guide, which will walk you through the installation process on your device(s) and how to start using them.
Our color profiles often enable you to edit with just one click. Depending on the colors, location, lighting scenario, quality of the image, and other factors you may have to slightly tweak the exposure, white balance, or contrast to get it just right but they will always get you in the right direction. If you have problems, be sure to reach out. We love to help and if we have time we might be able to help applying our presets or LUTs.
Unfortunately that’s not possible at this time but we are working on ways to include our color profiles on Instagram and TiKTok in the near future. We also regularly send demo through our email list. Sign up to start getting samples sent to you inbox!
Not at all! Our packages are a great way to simply improve the look of your photos and video - whether they’ve been shot on an entry-level DSLR, or a serious pro-level camera. Although our packages can do some magic, it’s important that you still take fundamentals like lighting and composition into account. As long as you’re working with a decent quality image, you should be good to go.
Presets and cinema LUTs are digital in nature, so all sales are final and purchases are non-refundable. That being said, we always want to hear your comments and see what we can do to improve them.
Nope! As long as you’re using your own &/or attribution-free images, you don’t have to provide credit. These are yours to edit your images as you see fit! We really do love seeing what you create though, so feel free to send them to us via email, DM us on Instagram, or use the hashtag #madeinthefield so we can see them in action.
Field Guides FAQ
Have questions about what’s included, how the guides are delivered, who they’re for, or where to start? These FAQs cover the basics so you can choose the right guide and understand how each resource fits into your creative business workflow.
This ebook is for creators, photographers, freelancers, small business owners, and creative entrepreneurs who want more clarity, structure, and momentum in their work. It’s especially helpful if you’ve been trying to grow your creative business but feel like you’re guessing your way through the next step.
Yes. The ebook is written to be approachable, practical, and easy to follow. You don’t need a business degree, a massive audience, or years of experience to use it. If you’re willing to think honestly about your work and apply what you learn, you’ll be able to get value from it.
No. While some examples may connect naturally to photography, visual work, content creation, and creative services, the principles apply to a much wider range of creators. If you make, sell, teach, write, design, build, photograph, film, consult, or create online in any capacity, this ebook was built with you in mind.
Free advice is everywhere, but it’s usually scattered, reactive, and hard to apply in order. This ebook gives you a focused path through one specific topic so you can stop collecting random tips and start building with more intention. It’s designed to help you slow down, think clearly, and actually use what you learn.
Length may vary by title, but each Field Academy ebook is designed to be substantial enough to give you real clarity without becoming something you never finish. The goal is depth without bloat: practical teaching, useful reflection, and clear next steps.
Yes, where helpful. The ebook is built to move beyond ideas and into application. Depending on the title, you may find reflection questions, practical prompts, strategic exercises, or action steps designed to help you apply the material to your own creative work or business.
No. This is not a hype-driven shortcut or a magic formula. It’s a grounded resource for creators who want to take their work seriously and build something sustainable. The goal is not to make you feel briefly motivated. The goal is to help you see your next step more clearly.
You’ll receive a digital ebook that you can read on your preferred device. Depending on the product setup, the ebook may be delivered as a PDF or another standard digital reading format, As a bomus resource we include the bonus audio book companion.
Yes. In many ways, that’s exactly who this is for. If you feel like you have too many ideas, too many directions, or too much pressure to figure everything out at once, this ebook can help you slow down, organize your thinking, and find a more focused next step.
Featured tools, guides, and resources for the work ahead.
Explore practical resources built to help creators refine their craft, strengthen their systems, and move forward with more clarity.
From editing tools and Field Guides to courses and creative business resources, each product is designed to support the work you’re already building.
1 Million
Creators.*
* That's the goal.
Our Mission
Join the field notes for practical essays, creative business guidance, editing workflow tips, product updates, and honest reflections on building a more sustainable creative life.