Value Based Pricing
Value Based Pricing
Hourly pricing can make creative work feel smaller than it is. It measures time, but it often misses the value of experience, judgment, taste, process, problem-solving, and the impact of the finished work. For many creators, pricing becomes a nervous calculation instead of a clear business decision.
Value Based Pricing helps creative professionals think more carefully about what their work is worth and how to price around value, not just hours. It is a practical guide for creators who want pricing that reflects the outcome they create, the clients they serve, and the business they are trying to build.
Price the value of the work, not just the time it took.
What It Does Best
This guide helps creators break out of the hourly-rate trap without pretending pricing is simple. It gives language to the tension many creative professionals feel: charge too little and the business becomes unsustainable; charge too much without clarity and the offer feels hard to explain.
The book helps readers understand that pricing is connected to positioning, client fit, outcomes, trust, and the perceived value of the work. It is not only a number. It is a signal about what the work is, who it is for, and what kind of result the client is paying to receive.
How It Works
The guide walks through the logic behind value based pricing and how it applies to creative services. It helps creators look at what clients actually value, how creative work supports business or personal outcomes, and how pricing can be shaped around impact rather than effort alone.
It also helps creators think about the supporting pieces that make value based pricing easier to trust: clearer offers, stronger positioning, better client communication, proof, process, and confidence in the value being delivered.
What's Included
Readers get a practical framework for understanding and applying value based pricing in a creative business. The guide covers pricing mindset, client outcomes, offer structure, perceived value, positioning, communication, and the difference between selling time and selling results.
It is built to help creators make better pricing decisions without sliding into inflated promises or vague premium language. The goal is grounded confidence, not bravado.
When you purchase through GarrhetSampson.com, you’ll receive both the digital ebook and the companion audio version at no extra cost. Read it at your own pace, listen on the go, and revisit the material in whatever format fits your life best.
Who Is It For?
This ebook is for photographers, designers, filmmakers, consultants, and creative service providers who feel limited by hourly pricing or unsure how to charge for the value they create. It is especially useful for creators moving into higher-touch work, strategic services, commercial clients, or more refined offers.
It is also helpful for anyone who knows their pricing needs to mature alongside their skill, experience, and positioning.
In Conclusion
Pricing shapes the way clients understand your work. When pricing only reflects time, the deeper value can disappear. When pricing is tied to clear outcomes, strong positioning, and client trust, the business has more room to become sustainable.
Value Based Pricing helps creators build that shift with more clarity and less guesswork.
Build pricing that respects the work and supports the business. Get it today!
Editing Tools FAQ
Not sure which preset or LUT pack is right for your work? These FAQs cover compatibility, installation, Lightroom presets, video LUTs, editing styles, bundles, and how to choose the tools that best support your visual workflow.
You will receive an instant notification from with a download link once you have purchased.
Our signature presets are only compatible with Adobe Lightroom and Adobe Camera Raw (ACR). There is a desktop version of Lightroom starting at $9.99/mo for the “Creative Cloud Photography” plan that will allow you to use these presets. The mobile presets are compatible with the free Adobe Lightroom mobile app. The desktop and mobile versions are a slightly different file type, based on compatibility. Purchasing a bundle allows you to easily install them on both devices.
Our Video LUTs are compatible with Adobe Premier and DaVinci Resolve and come with their own helpful installation guides.
Excellent question! The files in this package include ".xmp" files, which are compatible with all versions of Lightroom and Photoshop.Files from Lightroom version 7.3 and earlier must be used, while newer versions can import both .lrtemplate and .xmp files. The mobile presets are compatible with any version of the Lightroom app.
PLEASE NOTE: Refunds will not be given if you do not have the Lightroom or Photoshop programs to use these presets.
Each package includes an Installation Guide, which will walk you through the installation process on your device(s) and how to start using them.
Our color profiles often enable you to edit with just one click. Depending on the colors, location, lighting scenario, quality of the image, and other factors you may have to slightly tweak the exposure, white balance, or contrast to get it just right but they will always get you in the right direction. If you have problems, be sure to reach out. We love to help and if we have time we might be able to help applying our presets or LUTs.
Unfortunately that’s not possible at this time but we are working on ways to include our color profiles on Instagram and TiKTok in the near future. We also regularly send demo through our email list. Sign up to start getting samples sent to you inbox!
Not at all! Our packages are a great way to simply improve the look of your photos and video - whether they’ve been shot on an entry-level DSLR, or a serious pro-level camera. Although our packages can do some magic, it’s important that you still take fundamentals like lighting and composition into account. As long as you’re working with a decent quality image, you should be good to go.
Presets and cinema LUTs are digital in nature, so all sales are final and purchases are non-refundable. That being said, we always want to hear your comments and see what we can do to improve them.
Nope! As long as you’re using your own &/or attribution-free images, you don’t have to provide credit. These are yours to edit your images as you see fit! We really do love seeing what you create though, so feel free to send them to us via email, DM us on Instagram, or use the hashtag #madeinthefield so we can see them in action.
Field Guides FAQ
Have questions about what’s included, how the guides are delivered, who they’re for, or where to start? These FAQs cover the basics so you can choose the right guide and understand how each resource fits into your creative business workflow.
This ebook is for creators, photographers, freelancers, small business owners, and creative entrepreneurs who want more clarity, structure, and momentum in their work. It’s especially helpful if you’ve been trying to grow your creative business but feel like you’re guessing your way through the next step.
Yes. The ebook is written to be approachable, practical, and easy to follow. You don’t need a business degree, a massive audience, or years of experience to use it. If you’re willing to think honestly about your work and apply what you learn, you’ll be able to get value from it.
No. While some examples may connect naturally to photography, visual work, content creation, and creative services, the principles apply to a much wider range of creators. If you make, sell, teach, write, design, build, photograph, film, consult, or create online in any capacity, this ebook was built with you in mind.
Free advice is everywhere, but it’s usually scattered, reactive, and hard to apply in order. This ebook gives you a focused path through one specific topic so you can stop collecting random tips and start building with more intention. It’s designed to help you slow down, think clearly, and actually use what you learn.
Length may vary by title, but each Field Academy ebook is designed to be substantial enough to give you real clarity without becoming something you never finish. The goal is depth without bloat: practical teaching, useful reflection, and clear next steps.
Yes, where helpful. The ebook is built to move beyond ideas and into application. Depending on the title, you may find reflection questions, practical prompts, strategic exercises, or action steps designed to help you apply the material to your own creative work or business.
No. This is not a hype-driven shortcut or a magic formula. It’s a grounded resource for creators who want to take their work seriously and build something sustainable. The goal is not to make you feel briefly motivated. The goal is to help you see your next step more clearly.
You’ll receive a digital ebook that you can read on your preferred device. Depending on the product setup, the ebook may be delivered as a PDF or another standard digital reading format, As a bomus resource we include the bonus audio book companion.
Yes. In many ways, that’s exactly who this is for. If you feel like you have too many ideas, too many directions, or too much pressure to figure everything out at once, this ebook can help you slow down, organize your thinking, and find a more focused next step.
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